About:
The Choice is a unique gated community celebrating cultural diversity with three distinct districts: traditional Arab,
Chinese, and French. Each area embodies its respective heritage, offering an immersive cultural experience in living.
Campaign Objective:
Our goal is to present The Choice as more than a residence; it's a cultural journey. The campaign uses the 'O' in 'Choice' as a gateway to each district, reflecting its unique culture.
Target Audience:
Our target is individuals who deeply value cultural richness and diversity. This project proudly offers a lifestyle that
beautifully blends tradition, elegance, and heritage.
Direction & Branding: Ahmed Essam
3D & Visual: Ehab Elesawy
